Marketing, 4th edition Author: Dhruv Grewal | Language: English | ISBN:
B00DIKU306 | Format: EPUB
Marketing, 4th edition Description
Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.
With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
- File Size: 100645 KB
- Print Length: 768 pages
- Simultaneous Device Usage: Up to 2 simultaneous devices, per publisher limits
- Publisher: Business And Economics; 4 edition (January 1, 2013)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B00DIKU306
- Text-to-Speech: Not enabled
X-Ray:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #111,019 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Easy to understand and a very interesting book. Has alot of details about marketing and great examples too of how the way we shop now is changing.
By yantna
Thanks for the book. It's very helpful. Although too many words but helps for the marketing class. Keep up the good work.
By Balmiki Chhetri
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